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1. Award-Winning Products
AMD creates great products that partners and customers love – if you need evidence, just look at the slew of awards that AMD products have received recently.
The European Hardware Association declared that AMD’s Zen Architecture was the Best New Technology of 2017, and Ryzen took home the award for 2017’s Product of the Year. KitGuru’s Reader Awards picked “Zen” architecture as the Best New Technology of 2017, and JD.com named Ryzen as their PC Hardware Product of the Year.
AMD’s products have been extremely well received and continue to enjoy positive acclaim, and in the new year, this is set to continue; Ryzen™ Threadripper™ 1950Xprocessors have already captured the prestigious Best of Innovation Award at CES 2018.
What does this mean for 2018? With a strong foundation of powerful hardware, AMD plans to continue building a strong selection of products across the board that customers of all types will love.
2. AMD Collaboration with Intel
It’s been widely reported that AMD has teamed with Intel to develop a semi-custom GPU paired with an Intel CPU to enable new capabilities for notebook computers and will provide users with a stunning combination of processing and graphics performance enabling high-performance ultra-thin laptops.
3. Gaming Is Growing and AMD is Along for the Ride
Gaming audiences are growing, and AMD is exploring how to keep developing PC gaming – and how to push the industry to the next level. In 2017, AMD teamed with Bethesda and is planning to work with more companies in the industry going forward.
AMD works with developers to support new technologies like Vulkan® and to optimize the latest games for high-end, multi-core processors. This collaboration helps ensure that today’s best games and tomorrow’s blockbusters perform at their peak, developing exciting experiences to gamers everywhere.
4. Blockchain and Cryptocurrency: Where AMD Stands
Cryptocurrency is having an impact on the GPU market and the wider world. It’s rumored that crypto-mining is set to use as much power as the nation of Denmark by 2020, and keen tech fans keep a close eye on graphics prices to find out how they’re impacted by the latest cryptocurrency trends.
Partners have wondered about AMD’s stance on blockchain and cryptocurrencies in 2018. Lisa Su, AMD’s CEO, commented last month:
“I view [blockchain] as a positive foundational technology that can change the way we interact on a daily basis... When you think about blockchain technologies, it's really an opportunity to transform how we do business on the internet. I think cryptocurrency is just one piece of it... it's a small piece of our business today"
It’s clear that blockchain is having an impact on the market – and AMD continues to monitor this emerging area closely.
5. Great Hardware Meets Great Software
There’s understandable focus on AMD hardware, but it’s worth remembering that AMD products are driven by innovative, world-class software.
AMD recently revealed Radeon™ Software Adrenalin Edition, the next step forward from the Radeon Software Crimson ReLive Edition – an application that achieved AMD’s best-ever user satisfaction ratings.
The new application delivers performance improvements of up to 19% in games like Prey, Overwatch and Tom Clancy’s Ghost Recon® Wildlands – so it’s another huge step forward for AMD’s customers.1
With Adrenalin Edition now unleashed and other AMD applications being continually updated, customers will continue to enjoy the freedom to push their hardware to the limit, whether they’re gaming, creating content, or working.
View the Meet the Experts presentation here to learn about the broad impact of Radeon Software Adrenalin Edition.
6. The Future Is Mobile: AMD And Qualcomm
The past year has been a period of incredible technology partnerships for AMD – and its collaboration with Qualcomm will be one of the best.
Qualcomm and AMD are working together to deliver high-performance mobile processors that will enable incredible performance and networking speeds in lightweight notebooks and 2-in-1 devices.
More people than ever are surfing the web, doing work, and playing games on the go - so AMD and Qualcomm are aiming to engage those users with high-performance hardware that shows off the best of both companies.
7. Where AMD Fits Into The World of Virtual/Augmented Reality
Virtual and Augmented reality are hot topics going into 2018. The virtual space continues to grow in both scope and popularity, and AMD products are relevant and focused on providing amazing experiences in virtual reality and beyond.
With plans for wireless VR technology, continued progress on Radeon ProRender - AMD’s plug-in for Unreal Engine that enables easy design imports from SOLIDWORKs to view in VR, and professional hardware and software advances, AMD has a lot of investment and confidence in the VR scene.
8. Watch The Esports Scene Grow, With AMD
The esports world is one of the fastest-growing arenas in all of gaming – and AMD is in the middle of this revolution. AMD has engaged audiences globally with gaming products and custom esports content, including supporting November’s Sapphire DOTA Pit Tournament that took place in Croatia.
AMD is committed to esports, through continued sponsorships with top-tier teams like Fnatic and Evil Geniuses and for events like 2017’s BAFTA Esports Awards.
AMD’s support of the esports scene will continue in 2018, as this exciting market continues its rise into the mainstream consciousness.
9. EPYC: What Businesses and Server-Users Will Be Looking At This Year
Progress continues with the AMD EPYC rollout, with the introduction of a range of new high-performance systems including HPE’s dual-socket EPYC machines and its resurrection of the HPE DL3856 brand.
With glowing reviews from media outlets that highlight the EPYC processor’s competitive pricing and incredible performance, these stunning server chips have taken center-stage as more businesses look to AMD to solve their super-computing needs.
LeMagIT in France urged users to “remember that the high end from Intel has 28 cores (against the 32 from the AMD chip), and that its price is 2.5 times higher and that in a dual socket configuration it only manages 1.5 TB of memory.”
Bulgaria’s Technews.bg noted that HPE’s first EPYC systems are setting new world records in key benchmarks: “The new ProLiant DL385 Gen10 server of Hewlett Packard Enterprise (HPE), based on the AMD EPYC processor, sets world records in the benchmarks SPECrate 2017_fp_base and SPECfp_rate2006.” – A sentiment echoed by Germany’s Heise.de: “AMD's top-of-the-line Epyc-7601, with 32 cores holds the record for 257-point dual-socket systems in the SPECrate2017_fp_base floating-point discipline.”
The future of data-centers and supercomputing features AMD, so look to offer EPYC processors to your business customers in 2018.
10. AMD Workstation products: For the Professional In All Of Us
Server technology isn’t the only area where AMD is producing exciting new hardware.
Businesses and creative users require more power than ever to drive intensive applications in areas like CAD and video production, and AMD high-performance processors are helping system integrators, partners, and users create machines that meet their extreme demands – and allow them to push even further.
System integrators are already building incredible workstations that use Ryzen™ Threadripper™ processors:
We expect 2018 will be another year of exciting new developments for AMD and its technology partners – no matter whether you’re offering consumer products, high-end workstations, or benchmark-busting servers.
AMD will continue to offer you an incredible and powerful range of products and technology throughout 2018.
When it comes to providing great systems over the next twelve months, AMD is the clear choice.